I try to keep it interesting.
I try to keep YOU in mind, my gentle reader, since the set of YOU include people who've seen me naked, and those who would not care to; you are a diverse lot.
I try to be funny, or at least clever. You already have a phone book around to read if you want boredom.
As for process; I just start writing. No outline, or notes, or preparation. Sometimes I think about it a little beforehand. Mostly it's just, "I should blog" then I just start. I always start with the title, then I follow that.
And now to quote Freddie Mercury:
I've taken my bows
And my curtain calls
You brought me fame and fortune and everything that goes with it
I thank you all
But it's been no bed of roses
No pleasure cruise
I consider it a challenge before the whole human race
And I ain't gonna lose